Welcome to Rugged Legacy.
Yes, We are a men's grooming supply company, but are still currently in the pre-launch phase of that portion of the endeavor. The other part of Rugged Legacy and perhaps the most important part, is that we see that we as men have a responsibility to the world. To lead our families and our peers toward a brighter and more promising future. Now. we have all seen the advertisements, some subliminal and others much less so, that tell us that there is something wrong with being masculine. That the world is no longer a place for men and that the traditional man is no longer needed.
We elect to strongly disagree.
Our future is not going to be built on the backs of weak men, regardless of the popularity of the opinion. We as men have the responsibility, the obligation if you will, to be the very best versions of ourselves in order to ensure that the next generation of men will be capable of carrying the torch.
Masculinity isn't toxic.
Our masculinity is what makes us men. It's the driving force that compels us to improve. To get stronger, smarter, faster, more financially stable, and to provide value. It's that fire that you feel deep inside that makes you stand up straight with your shoulders back, your chin held high and a firm handshake at the ready. That masculinity, that fire, when harnessed provides warmth and safety for those we care for most and lights the path for them to follow. We shouldn't be discouraging our boy's from being men. We should be showing them what a real man is. Men are aggressive. That's why we compete with each other. That competitiveness breeds growth and improvement. That aggression makes us capable of protecting ourselves and our loved ones. Men are strong. That's why the world turns to us in time of need. That strength inspires those around us to become stronger. Men are providers. We get up at the crack of dawn and go off into the workplace and make a living to ensure that those we care about don't have to do without. Men are leaders. Our families look to us to make the right decisions.
Guys, this is who we were born to be. Don't shy away from it. Embrace it. Be the man you were born to be.
Each week I will be publishing an article right here with the sole purpose of providing you with the knowledge and the tools you need to help you on your journey to creating your very own rugged legacy to leave behind.
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