Relaxed. Refined. Rugged.

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We Are Men. We Are Rugged.

The pages of history are filled with stories of men who built civilizations, conquered enemies, and discovered new worlds. Those men left us a legacy that we are determined to protect and carry into the future. Rugged Legacy Grooming Supply Company exists to provide all men with the opportunity to look and smell their best, giving them the confidence to forge ahead with the boldness of our fathers.

Bearded special forces soldier
Bearded man using grinder
Bearded Gold Miner Posing with Truck

Hear From Our Customers

Great stuff! I’ve ordered the solid cologne 3 times now. 10/10 would recommend. Try some, your wife will thank you. (Beware, your wife might really thank you)

Travis Flemmons

"Coffee is sensual at my house so when I saw the description for this scent I knew I had to try it out.  My wife loves it for many reasons including the great smell and softness of my beard now. The fact that I can shape my beard, look sexy, and smell sexy simultaneously is a no-brainer.  This is the best beard balm I have ever used and it doesn't hurt that Jeff the owner is a badass dude with a great mane of his own. I'll be a Rugged Legacy fan for life!"

N. Dean

This is it, end of your search. I've tried several different companies, various oils, and nothing compares to Rugged Legacy Beard Balm. This is the ONLY stuff going on my beard. Guys routinely ask what I use and where they can get it. Women always want to touch it. I literally had a guy ask, "Is it okay if my girlfriend touches your beard?" Whether it's The Grind, The Southerner, or The Frontiersman, I constantly get compliments on the smell too. If your remotely serious about your beard, Rugged Legacy has the only stuff you'll need.

J. Godwin

I was interested in Rugged Legacy because I was looking for something different, a product that was a step above the rest. Rugged Legacy was the answer to what I was looking for. I have been very impressed with the quality and smell of the beard balm and solid cologne. My wife cant keep her hands off of me, and I receive comments from colleagues at work all the time. 

Not only are the products great, but so is the customer service. My first order got stuck in a post office for a few days, but I was able to reach out to Jeff and he personally had it fixed within 30 minutes. You can't get that anywhere else!

I highly recommend Rugged Legacy and all of its products.

Ethan S. Koopman

Read Our Blog

6 Things You Need to Know About Starting a Business Online

Despite the lockdowns, quarantines, and restrictions, 2020 witnessed the birth of more new businesses than any of the past 4 years. reports over 800,000 businesses in 2020 being less than a year old and it’s a safe bet that with all of the obstacles imposed by COVID-19, a large amount of those were formed […]

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Alone On The Mountain: Part 1

Into the unknown. That is where the heart of Man seeks to go most of all. When I arrived at the trail head that Tuesday morning I could see that I wasn’t the only one with the mountain lying heavy on my heart. Day hikers, families, elderly couples and church groups had all made their […]

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